AI Helps Photographers Overcome the Limitations of Christmas Decorations

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As a product photographer, the holiday season can often be both exciting and challenging for many companies. Many companies want a strong visual representation of their products in a holiday setting (a warm, festive feeling with decorations); however, many companies also encounter difficulties due to the lack of available holiday items, including trees, ornaments, lights and other props. Not every studio has all these decorative items and sometimes the rental or purchase price for holiday props may be higher than what a company is willing to spend. To solve this issue, AI technology will provide a great option to product photographers, particularly through platforms like VISBOOM.


VISBOOM is a website that provides an AI-based digital editing process and is designed to enable product photographers to create Christmas-themed images without needing any physical decoration for the products being photographed. As a result, by using the app's background replacement feature, I am able to change the background of the product images I take, to provide a variety of Christmas-themed images. Examples of these include cozy living room images with Christmas trees, images of holiday store windows, and minimalist images with very subtle Christmas symbols. This allows me to continue to create images for clients, regardless of how many or few Christmas props I have available in my studio.


When I do product shoots, I always do them in a controlled, simplified environment where I have the ability to get the best lighting possible with the least amount of distraction and the most detail. Therefore, after I take the product photos, I upload them to VISBOOM for editing. The background swap function means I can choose the appropriate Christmas background based on the character of the product as well as the current target market. The AI in VISBOOM automatically adjusts the product's perspective, shadows and color tone, so that they appear to be merged naturally with the new background.


The primary benefit of using AI for product photography is its efficiency. With VISBOOM, I do not have to set up and tear down physical staging for every client who asks for a different Christmas concept. I can create a single product shot and then generate a multitude of different visual representations based on that single shot, for use in online catalogs, marketing/promotional materials and for use as social media content. By doing so, I save time in production while also giving my clients more creativity and ideas to work with.


VISBOOM provides a more uniform level of visual consistency than traditional product photography methods, as physical decorations may behave differently in each setting based upon multiple factors, such as type and level of lighting or how well they were set up. By utilizing VISBOOM's background-swap feature, I can achieve a uniform look and feel for all my product visuals on Christmas, which is especially beneficial to brands that wish to maintain a consistent visual identity across their year-end marketing efforts.


VISBOOM serves as more than an editing tool; it represents a methodical approach to overcoming the limitations of Christmas decorations in a quality, creative way for me as a product photographer. Finished Christmas visuals communicate to clients and consumers while streamlining and making my workflow a more functional and manageable process.


With VISBOOM and its characteristically AI qualities, product photographers will be able to utilise this new level of performance in creating projects that no longer restrict holiday imagery within the parameters of the holiday; rather, they are able to create, in a professional and relevant fashion, product visual projects that will support and enhance their clients' Christmas marketing initiatives.

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